The Hipster Tour Groups Winning Over Chinese Millennials


SHANGHAI — For most young Chinese, there is nothing less cool than a package vacation. Traditional travel agents offer everything they’re hoping to avoid, from 5 a.m. starts to unexpected stops at overpriced souvenir stores. But Fu Wenxian thinks he can convince millennials to give group tours another try. The 36-year-old is the founder of 54traveler, a travel company that is shaking up China’s $880 billion tourism … Continue reading The Hipster Tour Groups Winning Over Chinese Millennials