SHANGHAI — In 2019, Lu Yangyang, fresh out of grad school with a fashion degree, was searching for her niche in the business world. That’s when she saw an untapped opportunity in China’s booming pet market: While pets were often dressed fashionably, their owners lacked the option to coordinate their outfits. One year later, Lu launched her fashion brand GIGIWAWA in Shanghai, designed specifically to … Continue reading A Shanghai Startup’s Fashion Twist: Matching Outfits for Pets and Owners