Tag: xiaohongshu

Business, Culture, Health, youth trend

China’s Hottest New Beauty Product: Cheap Bottled Water


Like many university students, Sun Zhongwei has to live on a tight budget. So, when the 20-year-old saw a post on the social platform Xiaohongshu about an unusual new money-saving hack, he was immediately intrigued. The idea was simple: instead of using pricey face masks to give yourself a facial, simply apply a few cotton pads soaked in mineral water. Given the high cost of … Continue reading China’s Hottest New Beauty Product: Cheap Bottled Water

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Business, youth trend

Growing Wild: Why Young China Can’t Get Enough of Mushroom Hunts


The indigo milk cap, trumpet of the dead, darkening brittlegill, and ox tongue — wild mushrooms with names as intriguing as the thrill of foraging them. This summer, these fungi have sparked a frenzy across southwestern China, with young Chinese flooding Yunnan and Sichuan provinces to join guided mushroom hunts. Driven by social media platforms, where posts capturing the allure of hunting for rare fungi … Continue reading Growing Wild: Why Young China Can’t Get Enough of Mushroom Hunts

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How an Army of Elderly Influencers Took Over China’s Instagram


JIANGSU, East China — At a high-end dim sum restaurant in downtown Nanjing, Li Yaozhu is helping her 83-year-old mother shoot her latest viral video. Sitting on a sofa by the window, Li films her mother as she ties her Hermes silk scarf in an elegant bow. Later, she’ll edit the footage and post it to her feed on Xiaohongshu, a Chinese social app. Li, … Continue reading How an Army of Elderly Influencers Took Over China’s Instagram

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