How China’s Post-90s Think About Love


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This year’s inofficial Chinese Valentine’s Day has brought about love-related online surveys and discussions, bringing new insights into how China’s younger generations think about love: the Post-90s generation holds other views than expected.

In Chinese, the pronunciation of ‘520’ sounds like “wo ai ni”, which means “I love you”. That’s why netizens in China have chosen 5/20, May 20th, as their unofficial Internet Valentine’s Day. This May, “Sweet520#” ( #甜蜜520#) became a number one hot topic on Sina Weibo.

As the 5/20 ‘Valentine’s Day’ has been getting more popular over the years, Shanghai’s Fudan University released a report on Internet and Contemporary Undergraduates this month, showing that Post-90s university students in China are calm, rational, practical and trustworthy when it comes to love and relationships. The survey revealed that the Post-90s generation sees more value in their partner’s comprehensive qualities and capabilities than in their family background or appearance.

Coincidently, another new survey on outlooks on love, conducted by Renren.com, obtained similar conclusions. Amongst the 2,573 Post-90s university students that participated in the multiple-choice survey, a whopping 87.1% and 81.1% listed ‘personality’ and ‘having things in common’ as the most important factors in a relationship, followed by ‘appearance and figure'(58.2%). Economic condition and educational background, surprisingly, only accounted for 32.3% and 23.9% respectively.

“The Post-90s generation is mature and pragmatic in terms of love”

The aforementioned surveys triggered discussions on Sina Weibo on May 20. CNR (China National Radio) invited users to take part in the discussion on its public Weibo account. Results displayed that roughly 80% of Weibo users hold the idea that the Post-90s generation is mature and pragmatic in terms of love, as they focus more on personality and moral quality.

Weibo user ‘Big Blue’ said: “Every generation has its own distinct outlook on love. The post-60s generation emphasizes family background; post-70s generation values moral quality; the post 1980s generation wouldn’t get married without a house, while the Post-90s generation pay more attention to personality and things in common. This is a sign of social progress and development.”

“Economic base determines the superstructure”

Another Post-90s Weibo user called ‘Match-ups’ said: “We pay more attention to spiritual life rather than material life as the majority of Post-90s are highly educated. Plus, personality and common language play important roles in marriage anyways.” However, about 20% of Weibo users believe that a successful marriage is more than matching personalities. As a popular saying goes: “Economic base determines the superstructure.”

User ‘Ling’ expressed the importance of economic circumstances: “I’m Post-90s and I’m willing to face the reality – it’s better to be practical as the societal competition is fierce. Money is important. Everything else is empty.”

China’s Post-90s generation is generally labeled as ‘free-spirited’ and ‘capricious’. These new surveys and discussions on social networking sites have showed another side: a mature attitude towards relationships and marriage. As the Post-90s are reaching the appropriate age for marriage, they tend to think more about their future like an adult, instead of being childish and self-willed.

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This article was published on What’s on Weibo.

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